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A Digital Marketing Methodology to Grow Your Business

Our Digital Marketing Approach Starts with the Inbound Marketing Methodology

Inbound marketing is an effective and a more efficient way to generate leads and acquire new customers using digital marketing tools and activities. 

It is a process for sales and marketing that matches to how prospects buy today. It focuses on building trust through content that is found by your potential clients. They come to you (inbound) rather than you pushing ads to bring them in (outbound).

The Inbound Methodology attracts strangers to your website, convert them to leads, provides your sales people the resources to close them as customers and delight them as promoters.

Inbound-Methodology-snapshot

How Does the Inbound Marketing Methodology Work?

Attract:

Write blog articles, publish them on your website to be found via search engines and share your blog articles on social media to reach your audience.

Convert:

Produce premium content for visitors to download in exchange for their contact information by submitting a form. These premium content will be offered in every blog article. 

Close:

Empower advisors with inbound Marketing content and tools to nurture their leads from online form submissions to close more, better and faster.

Delight:

Find ways to continue to nurture relationships with paid customers in order to cross-sell, upsell and obtain referrals. 

But Why Inbound?

  • Inbound Leads cost 61% less than outbound leads on average.

  • Content Marketing costs 62% less than traditional marketing and triples the number of leads generated.

  • 77% of B2B purchasers prefer to do their own research before ever speaking to a salesperson.

  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

    Source: https://www.hubspot.com/marketing-statistics
  • We Provide an Inbound Marketing System for Your Business

    Our Inbound Marketing System includes strategy, software, services and support to effectively implement Inbound Marketing for your business.

    Strategy

    We provide the roadmap to success with inbound marketing for your business.

    Software

    We setup your system for running inbound marketing activities and for your sales team to have the tools to better sell.

    Services

    We help run your inbound marketing activities by publishing content and managing the system. 

    Support

    We provide training to your staff to leverage inbound marketing. 

    Ready for Inbound Marketing?

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