A Better Way to Grow Your Business
Applying the Right Methodology and Software
That Attracts Immigration and Citizenship Clients
We apply the Inbound Methodology to attract your ideal clients by creating valuable content and experiences tailed to them.
HubSpot is the software that we use to make it all happen.
↓ Inbound Marketing ↓
The Proper Way to Do Digital Marketing
The inbound methodology is to approach sales and marketing that matches how prospects buy today. It focuses on building trust through content that is found by your potential clients. They come to you (inbound) rather than you pushing ads to bring them in (outbound).
The Inbound Methodology attracts strangers to your website, convert them to leads, provides your salespeople the resources to engage and close them as customers while delighting them so that they become your promoters.
Inbound Flywheel Explained
To reach your audience, start by creating and publishing content such as blog articles and content offers that provide value. Examples of content offers include a guide on how to obtain PR or a summary sheet of your programs for people to download.
This will allow your content and information to appear organically in Google and to generate leads.
As leads come to your way. It's important that your sales team has the right tools and content to properly engage with them.
Using marketing automation and email marketing in addition to your sales activities will help you engage your leads in a way that stands out from your competitors.
It is important to ensure that your clients are happy, satisfied, and supported long after they make a purchase.
Remember as to why they came to you in the first place and why you over your competitors. Continue to foster that relationship with new content, email marketing and marketing automation so that they will refer their family and friends.
Executing Inbound Activities All in 1 Place
HubSpot brings all essential inbound marketing activities under one roof. You can publish blog articles, create website landing pages, setup automated emails, and many more all within HubSpot.
Not only you can run all your inbound marketing activities within this software, but HubSpot is also a full platform for Sales as well, making it seamless to synchronize and create synergie between the 2 departments.
Featured HubSpot Marketing Tools
Create search engine optimized (SEO) content for your blog based on best practices. You can manage subscriptions and even create multiple blog pages if needed.
Every new blog subscriber will be recorded as a new contact into your HubSpot CRM. From there on, HubSpot will track their website and email activities.
Lead Capture Forms
Create standalone, pop-up, or embedded, forms to gather the contact details that your business needs.
When a visitor fills out the form, they will be recorded into HubSpot CRM. From there on, you can send automated follow-up emails to start nurturing your new leads.
Create new web pages with a lead capture form for the purpose of generating leads.
Some examples of landing pages are content offers, event sign-ups, and blog or newsletter subscription pages.
Send bulk emails that are tested and optimized for different devices and inboxes.
You can also set up automated emails to be sent out based on triggers such as when someone fills out a form or when they visit a specific page on your website.
Automate tasks (such as assigning leads to specific salespeople), email marketing, and social media posts from your business and employee accounts.
Personalize your website content and email content using rules to show different content to different audiences. Even to anonymous visitors.
Website with HubSpot CMS
You can host your website on HubSpot. It's highly secure, simple infrastructure, and streamlines with all your HubSpot sales and marketing tools.
- Secure SSL
- Dedicated In-House Security Team
- Freedom From Manual Plugin Updates
- No programmer required to create, update, and optimize website page.
The purpose of the onboarding is to setup HubSpot with a personalized approach for your business. This is to ensure that when we start running inbound marketing activities, we have the fundamentals set in place in order to be efficient in creating content and generating leads.
Onboarding Process Time Frame: 60-90 Days
2. Inbound Marketing Services
Once the onboarding is complete, we will transition to our monthly inbound marketing services where we will write, setup, and publish content strategically while managing your HubSpot tools.
For those who are already on HubSpot, we will do an audit and fill in any gaps prior to running inbound marketing activities.